Getting The Best Of Website Traffic From Yahoo Overture

Yahoo is one of the biggest search engines on the internet. It has grown even more significantly since its takeover of Overture. Overture was the first search engine to use P4P or Pay for Performance as an advertising method. They saw that the internet was fast becoming a convenient way for consumers to purchase goods and services and they invented the P4P to help merchants get their product in front of these consumers.

A site needs to have a high level of visibility if it is going to attract visitors, especially if they want to attract those consumers who go through their competitors. P4P allows potential customers to be directed directly to the merchant’s website so that it increases the chances of a sale as well as increasing traffic. Yahoo allows you to place an advertisement for your site which will be shown when a consumer enters particular keywords.
The increase in traffic through the use of this Yahoo service will likely result in more sales as more people will see your product and view your web pages. Even if the conversion rate is modest, it can make a substantial difference in your income.

The goal for any website, regardless of size, is to have a consistent flow of interested visitors to their site. There are numerous methods of traffic flow devised to boost sales or to boost product knowledge. Web visitors are the ones who keep your internet business afloat.

Yahoo Overture is similar to Google Adwords in that they use keywords or keyword phrases to decide which advertisements to show in the search results. These chosen paid advertisements are shown in a column to the right of your search result page.

Many website owners work really hard to rank their site highly in keyword searches so that they stay in the top of the list. By doing so, you send traffic to your site much more quickly. This is not a free service however, so you will need to work it into your marketing budget.

Because of the amount of competition in internet marketing, it is necessary to break away from the rest of the pack through effective marketing campaigns. Yahoo Overture is a good place to start because of their high visibility. Numerous marketers have used this service and have been greatly rewarded through the increase of website visitors and subsequent increase in sales.

As the old saying goes, “you have to spend money to make money”. This is a true saying and an important point to remember if you are trying to sell online. While there are many free advertising methods out there, a paid campaign is more likely to bring results more quickly and on a larger scale.

By: A Wolski